India Cricket Team’s Captain Fearless – Virat Kohli is all set to launch a new brand for taking the athletic leisure to a whole new level along with sports lifestyle giant – PUMA in November 2017. The collaborated brand aims to initiate a number of engaging activities in order to strengthen the roots of sports. The brand is expected to launch their products across apparels, accessories and footwear categories.
|Image Tweeted by Virat Kohli|
An official from PUMA confirmed to a leading newspaper that PUMA will be responsible to carry out all the functions related to the distribution and product expertise. Virat Kohli’s new brand will have its presence in PUMA stores, multi-branded retail stores as well as on the online stores.
“It is Virat’s brand which will have a special logo, brand name and brand identity. He will be seen donning the brand and is actively involved in the creation of the products,” said Abhishek Ganguly, the Managing Director of PUMA. He also hinted that Virat Kohli will be seen sporting his new brand on the cricket field too, which makes the wait for this upcoming brand even more worthier.
This collaboration brand surely promises to be a winner looking at the objectives it is made keeping mind and considering the success rate of Virat Kohli’s business over past few years.