HSBC India has recently announced the signing of Virat Kohli as their brand influencer to support their purpose of ‘Opening up a world of opportunity’. Kohli is a famous Indian cricketer who will help to amplify the bank’s ambition to support an aspirational India going global. The company aims to reinforce its commitment towards growth and being the preferred international financial partner for its clients through this association.
As part of the association, a multi-media campaign featuring Virat Kohli will bring to life the value proposition of banking with HSBC. Kohli’s appeal and pursuit of excellence are aligned with HSBC’s growth ambitions in India. The company considers Virat Kohli as a symbol of an ambitious India that is striving forward, going global, and leaving its indelible mark on the global stage across various fields.
Hitendra Dave, the CEO of HSBC India, said that the company is thrilled to have Virat Kohli as their Brand Influencer, and he sees Kohli as a perfect fit for their values of taking responsibility, collaborating and succeeding together as a team, as well as getting things done. Sandeep Batra, the Head of Wealth and Personal Banking, added that whether on or off the field, Kohli personifies discipline and commitment to his craft, ideals that resonate with HSBC India.
Virat Kohli said, “I’m delighted to associate with HSBC, one of the world’s premier international financial organisations. HSBC’s rich legacy in India, disciplined approach and long-standing commitment resonates deeply with my belief system of discipline, commitment and focus, which have played a key role in my career so far.”
Cricket is a unifying force and strikes an emotional chord with the Indian diaspora across the world. HSBC India’s endeavour to support the aspirations of international-minded Indians will be boosted by its association with Virat Kohli. This partnership with Virat Kohli will provide a significant impetus to their journey, as they look to partner with the country in its upward trajectory of growth.
HSBC India’s association with Virat Kohli as their brand influencer is a strategic move to reinforce the company’s commitment towards growth and being the preferred international financial partner for their clients. Kohli’s appeal and pursuit of excellence align with HSBC India’s growth ambitions in India. This partnership starts a new and exciting chapter as the company looks to support the aspirations of an aspirational India going global.